Nature is close to our hearts
We are not perfect, but we try our best every day to make Basic Group a little more sustainable and our world a little better. Step by step, we are moving towards a greener future.
Fair Wear for responsibility
Sustainability is the path to a better future. Our long-term partners such as Ziener, Norrøna, and Odlo are active members of the Fair Wear Foundation (FWF), which works globally to improve working conditions in the textile industry.
Saving resources
We pay attention to sustainable and resource-efficient work processes, ecological standards, and climate-neutral packaging and transportation in choosing our partner brands.
Durability of our products
Less is more. For us, sustainability doesn’t just mean using eco-friendly materials and greener production but also selling durable products. That’s why we work with high-quality brands that produce long-lasting outdoor clothing.
80% recycled materials
High functionality and performance with as little negative impact on the environment as possible – that’s our credo. And that’s what we seek in our brands. Our collection is made from natural and fair raw materials such as cotton, wool, down, and leather, as well as 80% recycled materials.
I want to teach my children to respect our nature, and I want to be able to say one day: I did my best to preserve the beauty of our homeland.
CEO
